Public Media Innovation
PMI Program Updates
Monday, January 12, 2009
ROUND THREE PROJECTS SELECTED
Round Three of the PMI fund focused on sustainability with investments in experiments that tested new media revenue-generating strategies, applications or projects.
As projects end, their final reports will be posted here.
Round Three Gramtees received up to $50,000 each. They are:
| Grantee | Project | Online Information and Links | Reports |
| KAXE | The Citizen Journalism Project will test a model for public radio stations to fund professional quality local citizen journalism content for both broadcast and digital media. Contributions will be solicited to support series on local news topics. | http://www.kaxe.org/ | |
| KPBS | The Film Club will test a members-only section of kpbs.org with a constantly updated menu of benefits that will leverage their audiences' interest in film. This project evaluaties whether offering niche benefits to an online-responsive audience will increase loyalty and donations. | http://www.kpbs.org/ | |
| KQED | This project will leverage the growth in online audience for its science ann nature series, QUEST, by testing a variety of strategies for micro-donations, membership recruitment and messaging. | http://www.kqed.org/quest/ | |
| MPT | Maryland Public Television and ReelChanges.org will test a new revenue stream for public television production by aggregating high-quality documentary projects from a variety of sources and matching them with donors to maximize public financing of program-making. |
|
|
| WKSU | FolkAlley.com will test website underwriting strategies. Building on the established Folk Alley audience and social network, WKSU will test low cost website underwriting by extending existing ad server software and adding automated self-service underwriting capbaility. | http://www.folkalley.com/ | |
| WXPN | WXPN and DEI will test the integration of mobile text messaging into established fundraising programs. The project will test a series of in-bound and out-bound messaging techniques to determine how best to raise membership revenue and build opt-in lists of prospects for future fundraising. | http://www.xpn.org/ |
Technorati Tags:
[where: 0]
powered by web marketing worx